Before filing the application for registration of your creation, you must search the free access databases offered by the SPTO. Check that there is no similar mark.Īs we have said, it is convenient to know that there is no brand similar to yours. The steps you would have to take to register your trademark and logo, with the corresponding documentation, could be summarized as follows: 1. Now, what are the steps and what documentation do you need? But you should always research the competition, to make sure you won’t get any opposition when you apply for registration because your mark is similar to another.Īnd who may apply for registration? According to the SPTO, any natural or legal person who may act directly or through an industrial property agent or authorized representative. Obviously, if you trust an agency that specializes in your sector, you should have no problem. Otherwise, on the one hand, you would have to wait to correct the application on the other hand, the colors could be essential to prove that there is no similar design.įor this last reason, it is also important that you do your homework. Secondly, remember that, if you fill in the application for the registration of any design, you have to do it with the relevant colors. ![]() It is best to perform this process only once. For this reason, we recommend that you skip the step of registering the logo individually. Signs that, without authorization, reproduce or imitate coats of arms, flags, insignia and public emblems.įirst of all, keep in mind that the cost of registering your brand name would be the same as registering your hotel logo. Signs contrary to the law, public order or good customs, or those that may mislead the public. Gender and product or service specific signs.ĭescriptive signs of the products or services (quality, quantity, destination, value, origin, time). Signs that cannot be represented graphically. However, there are certain legal prohibitions, so what could not be registered as a trademark? Sound: sounds that can be identified with the company and can be registered as trademarks. Mixed: when the denominative and graphic ones are combined. ![]() Graphics: graphics, logos, drawings, etc. The most important ones to take into account:ĭenominative: one or more words with or without idiomatic meaning, combination of letters, and/or number, which in this case would not include any color or style. And think that there are different types of brands that could make up your hotel’s brand. According to article 4.1 of the Trademark Law: “ a trademark is any sign capable of graphic representation that serves to distinguish in the market the goods or services of one company from those of others“.
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